Lanard Perry is the aauthor of "Farming Expired Listings - Your Personal Guide To Listing Success." Visit his website at http://www.farmingexpiredlistings.com for more real estate business building ideas.
Articles by Lanard Perry
Branding Yourself For Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.